Firms can spend a lot of money on a Public Relations campaign, but if they work with the right non-profit, the glow of the halo shines on them. My favorite example of cause marketing is the otherwise unlikely relationship between Clorox and the Sierra Club.
via thislittlepiggie.typepad.com
My favorite example of cause marketing is the otherwise unlikely relationship between Clorox and the Sierra Club.
http://www.sierraclub.org/greenworks/
